Shop Pay Revenue Impact Model

Your Storefront Metrics

Annual D2C Online GMV

Gross merchandise value over 12 months

Monthly Average Sessions

Conversion Rate (Today)

Average Order Value

Operating Margin

Current Processing Rate

Total fees divided by gross volume

Shop Pay Transactions %

20%

Shop Pay adoption is typically between 15%–20%

Checkout Conversion Uplift %

Shop Pay can drive up to 5% lift in lower funnel conversion

Checkout AOV Uplift %

15%

Shop Pay purchases typically have 15% higher AOV

Implementation Cost

One-time implementation estimate

Implementation Time

Weeks to go live

Value Calculation

Total Revenue Uplift from Shop Pay

Margin impact: $0

Conversion Rate (Today) 0%

Conversion Rate (Future) 0%

New Annual Customers 0

AOV (Today) $0

AOV (Future) $0

Shop Pay Annual Pricing $0

Shop Pay Cost Difference (net) $0

Operating Margin Impact $0

3-Year Summary & ROI Analysis

3-Year ROI

NPV (10%)

Net Benefits

Payback Period

0 mo

	Steady State	Year 1	Year 2	Year 3	Total
Benefits
Revenue Uplift (Margin $M)	—	—	—	—	—
Total Benefits	—	—	—	—	—
Costs
One-Time Implementation		—
Total Costs		—	—	—
Analysis
Net Benefits		—	—	—
Cumulative Net Benefits		—	—	—
Annualized ROI		—	—	—
Cumulative ROI		—	—	—

Methodology

Conversion uplift applied as: Future CR = Today CR × (1 + Uplift %). AOV uplift applied as: Future AOV = Today AOV × (1 + AOV Uplift %). New annual customers = Monthly Sessions × 12 × (Future CR − Today CR). Revenue uplift = New Customers × Future AOV. Shop Pay annual pricing = 3.4% × (Shop Pay % × GMV) + $0.30 × (GMV / AOV × Shop Pay %). Cost difference = Shop Pay pricing − (current processing rate × GMV × Shop Pay %). Year 1 benefits prorated by implementation time: (12 − impl weeks ÷ 4.33) / 12. NPV calculated at 10% discount rate. All figures in $M where noted.